What is Digital Marketing, why to do Digital Marketing, what is the scope of Digital Marketing? Can Digital Marketing take our career to the heights which we imagine for our self’s? We always tend to think about such things before choosing any career. We would like to tell you that whichever field you choose for yourself whether it’s web development or whichever another field. My suggestion is that choose a field that you like and have an interest in. If you have an interest in digital marketing and want to make a career in digital marketing, you can.
What is Digital Marketing?
Digital marketing is an online platform, in which we can sell and promote our product or website. You know this, that in today’s world if you want to search a product in the market you tend to search on Google. Seeing this emergence of the internet, we can assure you the coming age will be the digital age. In Digital Marketing, keywords are very important.
What are the keywords?
Keywords are those words that we type in the Google search engine. In Digital Marketing, keywords play a very significant role. Without keywords, you cannot do Digital Marketing.
If you want some information about casual shoes, you will type casual shoes on Google. So, the words that you typed on Google are called keywords. Now in Digital Marketing, you cannot do blogging without keyword research. If you want to do Digital Marketing then you need to have proper knowledge of keyword analysis.
Digital Marketing salary:
You all must be having this question in your mind that what salary can I earn if I do Digital Marketing? If you are coming into this field by thinking that after doing the Digital Marketing course, your income will be 1 lakh per month, it will be your mistake. If you want to achieve your dream salary, you have to put work on that level. In order to achieve 1 lakh per month income, you have to have that much talent. In the Digital Marketing field, your income depends on your talent and hard work.
You initially start as a fresher, whatever your income may be, make your work part of your life. In the Digital Marketing field, you can easily make 10k – 12k per month. But, if you put your own effort and time and make this field a part of your life, then there is no limit on your income.
Digital Marketing is the only field in which you can earn money while sitting in the comfort of your home. We will guide you on how you can make money online and in what ways while sitting at your own home.
Services Of Digital Marketing :
1 – SEARCH ENGINE MARKETING (SEM)
In parallel to SEO interventions, it is strongly recommended to start and manage Search Engine Marketing (SEM) activities on the google search engine. The purpose of the service, in this case, is to occupy the top positions of the search engine with paid ads, especially valuable when launching a new product or service, or in the early stages of a website’s life, where the minimum necessary time is missing to work with organic positioning (SEO). A perfect solution for immediate visibility!
2 – PAY-PER-CLICK CAMPAIGNS (PPC)
In addition to Google, there are hundreds of magazines, blogs, and websites where you can publish sponsored paid advertisements such as banners, animations or promotional videos. Every time a user clicks on the advertisement a fee is charged (hence the term Pay-Per-Click) which could lead to an order or a sale. The final balance between the cost of the clicks and the economic return must obviously be in favor of the latter. India Digital Marketing searches for the right channels and offers turnkey packages for a customized promotion.
HOW DOES PPC WORK?
The main PPC network that most businesses will use is Google AdWords. This platform allows you to advertise directly on Google’s SERPs (Search Engine Results Pages) meaning that your site will appear right at the top of the list as one of the ‘sponsored links’. This means that when your visitors see your advert, they will have actively searched for a related term rather than seeing it while they are passively searching the net. The big advantage of this is that it means your traffic is both targeted and highly receptive. In other words, they’re interested in what you’re offering and they’re also looking for it at that time. It’s also possible to use PPC advertising on specific websites using a network like Google AdSense, through Facebook using Facebook ads, or on other search engines like Bing. When you contact [COMPANY], we will discuss these various options with you to help you identify the best networks for your specific brand and goals.
Social Media Marketing
Social media websites are used by millions of Kiwis at home and abroad every single day. So, if your business doesn’t have a social media presence that’s kept fresh and up-to-date, you’re missing out on a wealth of opportunities to reach more customers and promote your products and services. The good news, I can help you with all your social media needs.
The must for most businesses is to have a Facebook business page. This is a simple way for customers and prospects to stay up to date with what your business is up to and engage with you.
Think of LinkedIn as a place where professionals network. It’s come on leaps and bounds in the last 18 months with a heap of free and premium service. LinkedIn is a must for any service-based business.
Pinterest & Instagram
A picture paints a thousand words and nowhere more so than in social media. If you have a business where customers buy with their eyes, then Pinterest and Instagram are two social media channels you should seriously consider.
Video is a fantastic way of promoting your products and services to customers and prospects. YouTube is the undisputed world champion of video and we know how to make it work hard for your business.
SOCIAL MEDIA STRATEGY THAT GROWS YOUR BUSINESS :
In case you hadn’t heard, social media is now a major part of most people’s lives; used by millions every single day. So, if your business doesn’t have a social media presence that’s kept fresh and up-to-date, you’re missing out on a wealth of opportunities to reach more customers and promote your products and services.
MAKING BUSINESS SENSE OF SOCIAL MEDIA :
Many small and medium-sized businesses are often unsure of how to make the best use of social media. It’s not unusual to hear “I know we should be doing it, but which sites are the best ones? How much time should we spend? How can we make an ROI?”If this sounds familiar, some straightforward help could be just what your business needs.
My social media strategy services include:
1. Identifying high-value audiences to engage 2. Selecting the most appropriate social media channels for your business3. Engagement strategies (eg. increasing likes, influencer research)4. Social media integration with other digital activities
Ask any ‘web marketing guru’ what the most important tool available to businesses is and they will almost always rank email marketing as one of the top strategies a local business can use to increase profits.